In 1989, we opened in Hazelton Lanes and immediately made an impact as purveyors of the finest European fashions from clothes to accessories.
But more than that, we became known for our boutique experience. Style-conscious women chose us to plan their wardrobes from season to season. Our experts would present them the latest fabrics from France, Italy, Spain and Germany, work with them to build out their ensembles, and show them how to mix and match for any occasion. It was the kind of service reserved for the larger stores in the area, but with the 1-on-1 benefits of a small store.
After 25 years of success in our original location, we moved to a bigger, brighter spot across Bloor Street at Manulife Centre in 2014, where today we’re one of only a handful of clothing stores and (as of this writing) the only one specializing in cool, chic European couture for women. And we’re proud to say that our lines are actually produced and imported directly from Europe — you notice the difference in the change room right away.
Another difference you’ll notice when you walk in is that the store is so much more than a place to buy clothes. A jewellery counter by the front, also mostly from Europe, has been carefully curated to match the look and feel of the clothing. And speaking of curation, the store’s walls are adorned with all kinds of art (including a fun piece of pop art by the front entrance that brings people in almost as much as our clothes do). Often times, visitors to the store will wind up taking a seat in the lounge at the back to chat with us about the paintings and the quirky stories behind them. And you should know that all the art is for sale. If you like something you see, just let us know.
We’re open seven days a week — MonWed & Sat until 6 pm, Thurs & Fri until 7 pm and Sunday until 5 pm — except in January, February, July and August when we’re closed on Sundays.
We also offer after-hours appointments if you’d like some undisturbed time to explore the racks and work with a style expert. Many of our clients take advantage of this and we’re happy to work around your schedule. To book a time please call Dorothea Merritt at 416.922.5922.
“You’ve always maintained the highest standards and I’ll be your client for many years to come. Thank you for giving your customers the true pleasure of shopping. Congratulations!”
“The best shopping in the city! The best service too!”
“Love your clothes, love your store, love all who work here! Lenny too!”